'Necessity is the mother of invention', and that's exactly how Giro was born. Founded 30 years ago by Jim Gentes, the company was created by a man searching for gear that matched his and his fellow enthusiast's needs. Giro's attention-to-detail is one thing that sets this brand apart from others, whether it's the chamfered edge of a vent or how a shirt fits a customer after their 100th mile, Giro scrutinizes over every inch of their product before they're released to the public. Their consumers are what drive this company to keep pushing, and inventing new gear for athletes everywhere, and they don't plan on stopping until you do.
