Jeannie Thoren and women's advancement in the ski industry go together like peanut butter and jelly. Not only was she inducted into the U.S. Ski and Snowboard Hall of Fame in 2014, but has spent a lifetime empowering ladies on the slopes with innovative equipment that's meant just for them. Having a breadth of knowledge regarding what women want and need in terms of a ski, it wasn't long before she teamed up with Colorado local Ski Logik to make two of the most beautiful, pow-slaying, hard-gripping women's skis on the market.
Born in January of 2010, and based in Breckenridge, Colorado, Ski Logik was breaking boundaries of their own in the ski industry. For owner and founder, David Mazzarella, it was a dream come true to make custom designed skis out of a long-lost medium of wood. Making a name for himself in ski manufacturing helped Mazzarella get his foot in the door when it came to turning his dream into a reality. Laying the foundation for his future career with a company called, Scotty Bob in Denver and Silverton, Mazzarella helped to create an all-original asymmetric tele-ski. K2 eventually bought this company which gave him the opportunity to build his factory overseas and start a small-scale production on the shoulders of a mere 35 employees that considered themselves more like family than coworkers. Made from 95% sustainably-harvested wood, each pair sold planted one tree in the Atlantic Rainforest in Brazil-talk about a pioneer in the ski industry.
Ski Logik's skis have become even more popular after production ceased, most being one-of-a-kind design, it's no wonder they've become more closely related to the crystal skulls in Indiana Jones. Popping-up in craiglist, ebay, and a handful of ski shops around the world, die hard fans typically have to shell out a pretty penny when it comes to feeding their addiction to this brand.
Jeannie and Mazzarella's women's specific skis are known as the "Edelweiss" and the "Snowflake". The "Edelweiss" is considered an all-mountain ski for the more advanced gal who enjoys a thick, hardwood sidewall enabling that firm grip on hard-packed snow or crud. While the "Snowflake" has a softer wood core, with a forgiving feel that allows the more intermediate skier a chance to progress at a rapid rate without having to fight her equipment to get there. Designed by Jeannie Thoren, and manufactured by Ski Logik, these rare gems can only be found at Outdoor Divas Ski Center at the heart of the mountains in Vail, Colorado.