The Thorlo brand came into existence in 1980 by the hand of Jim Throneburg, who dreamed of two different possibilities: Sustainability of the company beyond his own lifetime, and being the best in the world at foot protection. They like to say that instead of being in the "sock business" they are in the "relationship business"- offering up an unparalleled customer service that makes you feel taken care of, and a part of the Thorlo Family.